Social Media and E-Marketing - talk to the world
So you've created your site, spread the word, started to create dynamic and interesting content and designed a site which is clearly visible to search engines. You're site is fairly well ranked in searches, yet you know that there are still lots of people out there who know nothing about you or your business.
In the "real" world, you'd now probably be thinking about your marketing strategy. Well, it's the same for your website.
Where to start?
As with any kind of marketing, this aspect will undoubtedly involve some aspect of budget spending, so you really need to make sure you are going to get the best value for money... the highest return on investment. It's also another specialist area which involves knowledge of the ways you can best find exposure for your business online and generate interested visitors to your site who are ready to engage with your message or buy your product.
Strategies include...
- E-newsletters.
- Online advertising on appropriate platforms (Sites that already have good traffic from people who you'd like to visit your site too... like online newspapers, review sites, and search engines themselves using pay-per-click activity).
- Micro-site creation to serve key strategies.
- Viral marketing.
- Online competitions.
- Social networks.
- Integration with Public Relations and Communication plans.
- Rapid measurement of success and speedy adaptation to external influences.
Some of these strategies involve very important principles relating to management of personal data. Misuse of your visitor's or client's private information can result in catastrophic damage to your reputation, your domain name and your business. In the worst case it can even result in legal proceedings. You need to be informed about data protection and...
Good news - we can help!
We can offer advice on data capture and management, creation of privacy statements and terms of use, and the development of your overall strategy to increase your share of visitors!
It's something we can also offer as a full-service solution. Working with a UK-based e-marketing specialist, we can offer you a fully budgeted e-marketing plan to suit your needs and increase your visibility to potential visitors.
Domain Checker
Your first step towards your own website... see if your chosen domain is available!
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Video Tutorials
Economic Package
Good entry-level hosting package with enough space and bandwidth to allow an individual to establish themselves with a small website for blogs, communication platform with friends and family - such as a blog. Space still offered is adequate and is an excellent starting piont to website ownership. This package is great value for money.
Gold Package
Ideal for clubs or small companies wishing to manage the expansion and development of their web presence and expecting moderate traffic to the site. Space allows for plenty of images and potential for some streaming video content. This package also addresses the need for reasonable bandwidth use and multiple email addresses.
Silver Package
Perfect "next step" for anyone wishing to do a little more with their site than simply offer static content. Space allows for excellent functionality and along with the facility to install some great scripts, could suit individuals with their own business to showcase their work and establish client contact. This package offers an increased number of email addresses.
Platinum Package
Excellent for small to medium sized companies seeking growth and the possibility of e-commerce opportunities. It is also ideal for those expecting and planning for heavy traffic to the site. Space allows for a library of product information or images and streaming video content. It provides for multiple email addresses for departments and individuals.